I am a New York-based creative director fueled by a lifelong passion for typography,
street art, and evocative imagery. My career began in the music industry designing for Dead Prez before I transitioned into editorial at Surface Magazine, where I refined my eye for composition
and visual storytelling. From there, I moved into fashion advertising at agencies like AR New York
and Laird and Partners, developing high-impact campaigns for global brands including GAP,
Jimmy Choo, and Audemars Piguet. I later joined M.A.C Cosmetics to lead their
global digital creative team, where I oversaw a total eCommerce relaunch and established
an in-house department for multi-channel content production.
Today, I leverage this extensive unique background to provide comprehensive
creative direction, branding, and digital design for a diverse range of clients.
Creative Direction
Visually express a brand's ethos through 360/multimedia channels in order to entice & communicate with a target audience.
Branding
Develop a brand's personality through logo, image, graphic systems and tone of voice & create comprehensive style guides to follow for precise consistency.
Digital Design
Design & develop online/e-commerce experiences that are engaging & user friendly using best practices & SEO optimization while upholding a high level of aesthetic.
Social Activation
Develop native first content & curate collaborations that further connects my partners directly with their audiences in unique & brand aligning methods.
