MAC Studio Fix
Evergreen Shoot
Concept, casting, and execution of a large-scale photography project capturing the complete shade range of MAC Studio Fix Fluid and Powder. Over 100 unique images were produced to represent every specific shade in the lineup. The resulting asset library is utilized globally across in-store, digital, and advertising channels.
Vogue
Redesign
A visionary redesign proposal presenting a modern, typographic, and diverse future for Vogue. The project included the creation of a full magazine layout, alongside strategy, digital, and social design directions. The concept focused on evolving the publication’s aesthetic to reflect a more contemporary and inclusive visual culture.
MAC VIVA Glam
Program Art Direction
Art direction for a multi-part international campaign designed for global scalability. The visual identity prioritized a fun, graphic, and typographic approach. A comprehensive style guide and modular asset library were developed to ensure the campaign could be recreated consistently by regional teams across local markets.
MAC Cosmetics
Store Opening Evergreen Launch Campaign
Creation of a modular design system to signal new store openings globally. The campaign was developed as a templatized toolkit, ensuring ease of execution for any region regardless of language or asset availability. The system provides a recognizable and consistent brand signal for retail expansion worldwide.
MAC Ambients
Texture Photography Series
Concept and art direction for a series of textural product images created in collaboration with photographer Mitch Feinberg. The project focused on capturing the intrinsic quality and artistry of MAC Cosmetics formulations, establishing a versatile library of elevated visual assets for application across all global creative departments.
