Black Panther X MAC
Color Collection Campaign
Concept and development of a comprehensive 360-degree campaign for the collaboration between Disney and MAC Cosmetics. The creative direction encompassed a full suite of content, including beauty photography, ambient visuals, animated video, behind-the-scenes footage, and event collateral to launch the limited-edition collection.
Photography: Adrienne Raquel
Make-up: Raisa Flowers
Stylist: Solange Franklin
Whitney Houston X MAC
Collection Campaign
Development of a full collection campaign celebrating the legacy of Whitney Houston. Utilizing existing assets from the estate, the creative direction married archival imagery with new still-life photography. The campaign successfully communicated the legendary glamour and star status synonymous with the icon.
Hourglass
Graphic Standards Manual
Development of a clean, functional style guide to unify and refresh the Hourglass brand identity. The project established a flexible design structure capable of adapting to any medium, providing the brand with the essential tools to promote products and maintain visual consistency across all international markets.
General Services
Logo Mark
Brand identity and logo mark development for a modern music artist management agency. The design communicates the agency's ability to handle complex management facets through a bold yet understated aesthetic. The resulting mark is versatile, reflecting the agency's capacity to adapt to varied client needs without overpowering the artists.
MAC Studio Fix
Evergreen Shoot
Concept, casting, and execution of a large-scale photography project capturing the complete shade range of MAC Studio Fix Fluid and Powder. Over 100 unique images were produced to represent every specific shade in the lineup. The resulting asset library is utilized globally across in-store, digital, and advertising channels.
Vogue
Redesign
A visionary redesign proposal presenting a modern, typographic, and diverse future for Vogue. The project included the creation of a full magazine layout, alongside strategy, digital, and social design directions. The concept focused on evolving the publication’s aesthetic to reflect a more contemporary and inclusive visual culture.
MAC VIVA Glam
Program Art Direction
Art direction for a multi-part international campaign designed for global scalability. The visual identity prioritized a fun, graphic, and typographic approach. A comprehensive style guide and modular asset library were developed to ensure the campaign could be recreated consistently by regional teams across local markets.
Therabody
Theragun Launch Campaign
Launch campaign for the new Theragun, a portable heating
and cooling de-puffing wand. The creative strategy focused on communicating the device's portability and innovation.
The resulting campaign utilized a dynamic visual language
to highlight the "fun" and accessibility of the new
product technology.
Photography: Gary Copeland
DP: Jason Augustine
Edit: Alex Pirrone
MAC Cosmetics
Store Opening Evergreen Launch Campaign
Creation of a modular design system to signal new store openings globally. The campaign was developed as a templatized toolkit, ensuring ease of execution for any region regardless of language or asset availability. The system provides a recognizable and consistent brand signal for retail expansion worldwide.
The GOOD
Branding System
The GOOD is a brand that makes products that
are “sustainable & clean.” Better for the planet, they are conscious about people’s “health.” They required a
logo mark that was minimalistic, clean and inclusive,
purpose driven vs product driven. We developed a
logo mark, color system and art direction for imagery
that excelled in communicating the brand ethos.
MAC Ambients
Texture Photography Series
Concept and art direction for a series of textural product images created in collaboration with photographer Mitch Feinberg. The project focused on capturing the intrinsic quality and artistry of MAC Cosmetics formulations, establishing a versatile library of elevated visual assets for application across all global creative departments.
TIMBERLAND Hike Club
Branding and Logo Design
Timberland came to us in need of a mark to represent their outdoor brand and hiking initiative. It needed to live within the Timberland world while existing independently to represent the hike club and its products to hiking hobbyist.
