Therabody

Therabody
Theragun Launch Campaign

Launch campaign for the new Theragun, a portable heating 
and cooling de-puffing wand. The creative strategy focused on communicating the device's portability and innovation. 
The resulting campaign utilized a dynamic visual language 
to highlight the "fun" and accessibility of the new 
product technology.

Photography: Gary Copeland
DP: Jason Augustine
Edit: Alex Pirrone