Black Panther X MAC
Color Collection Campaign
Concept and development of a comprehensive 360-degree campaign for the collaboration between Disney and MAC Cosmetics. The creative direction encompassed a full suite of content, including beauty photography, ambient visuals, animated video, behind-the-scenes footage, and event collateral to launch the limited-edition collection.
Photography: Adrienne Raquel
Make-up: Raisa Flowers
Stylist: Solange Franklin
Whitney Houston X MAC
Collection Campaign
Development of a full collection campaign celebrating the legacy of Whitney Houston. Utilizing existing assets from the estate, the creative direction married archival imagery with new still-life photography. The campaign successfully communicated the legendary glamour and star status synonymous with the icon.
Vogue
Redesign
A visionary redesign proposal presenting a modern, typographic, and diverse future for Vogue. The project included the creation of a full magazine layout, alongside strategy, digital, and social design directions. The concept focused on evolving the publication’s aesthetic to reflect a more contemporary and inclusive visual culture.
Therabody
Theragun Launch Campaign
Launch campaign for the new Theragun, a portable heating
and cooling de-puffing wand. The creative strategy focused on communicating the device's portability and innovation.
The resulting campaign utilized a dynamic visual language
to highlight the "fun" and accessibility of the new
product technology.
Photography: Gary Copeland
DP: Jason Augustine
Edit: Alex Pirrone
